19 September. 2021
North American esports organisation Cloud9 names Icelandic esports organisation Dusty as its exclusive partner for the 2021 League of Legends World Championship.
Founded in 2019, Dusty is one of Iceland’s leading esports organisations and they have competitive teams in League of Legends, FIFA and Counter-Strike.
The two entities will collaborate across several media platforms to raise the profile of the partnership.
As Worlds partner, Dusty will provide training facilities, logistics support, promotional opportunities and other services to add to Cloud9’s success. The organisations will collaborate across several media platforms to raise the profile of this partnership and contribute to the growing esports ecosystem.
“We are thrilled to be working with a behemoth in the industry like Cloud9. The partnership is a tremendous testament to the hard work everyone associated with Dusty has put in and has all the necessary ingredients to expedite our rapid growth even further’’, said Asbjorn Daniel, CEO of Dusty.
Worlds will now take place in Reykjavik, Iceland, without a live audience, in the Laugardalshöll indoor sporting arena, from October 5th to November 6th 2021. There will be no live audience.