20 April. 2021
Esports Player League (ESPL), an established online tournament platform, has announced a partnership with record label Warner Music Asia which will see the record label become the platform’s exclusive music partner. ESPL will also be able to embed music owned by the WMA into its platform.
The announcement marks Warner Music Asia’s entrance into the esports industry with Darren Ho, Senior Vice President of Music Entertainment and Partnerships at Warner Music Asia stating: “We’re thrilled to be partnering with ESPL. There’s a huge audience crossover straddling gaming and music, and ESPL’s community of grassroot esports players, along with their engaged fans, will help us to bring the two segments together.
“ESPL’s trusted ecosystem will also enable us to deliver an array of new, authentic, and bespoke experiences, with gamers forefront of mind, and we can’t wait for everyone to see and experience them for themselves.”
Michael Broda, CEO and Co-Founder of ESPL, added: “Esports is the fastest growing industry in the digital age of entertainment. Warner Music has been active in the ever-changing landscape of today’s world and so this strategic partnership will bring a value proposition to both players and brands across our global network that we are confident will elevate amateur esports to another level”