Team Liquid and Honda announce a partnership with naming rights deal

26 June. 2022

Team Liquid, the Multinational esports organisation announced a big partnership expansion with Honda, the car manufacturer.

With this deal, the organisation will compete in the LCS under the name Team Liquid Honda, as the deal will see Honda secure naming rights to the organisation’s League of Legends LCS and academy teams.

The branding will also be prevalent across the organisation’s jerseys, with the two companies also collaborating on a Snapchat Lens that allows fans to virtually try on the new jersey with honda logo on it.