Head of E-Sports and Gaming PMO at TE Club and RA’AD
Rania graduated from Faculty of Mass Communications – Cairo University and an International MBA holder. She has a 360 solid experience in marketing communication and corporate branding for 17 years in Telecom Egypt leaving a remarkable history of 17 years’ experience in that field leaving a legacy for the former team to build on. Currently, she is the PMO of media sector and the E-Sports media along with team RA’AD.
Before 2020′, Rania had upgraded the brand identity of TE Date and Telecom Egypt | WE; creating a huge the basis of how the brand engagement shall function with a full plan of communication channels and transnational for both the brand and the team responsible of each communication channel. Also, she launched several important national and international exhibitions that revolve around telecom and ICT services, such as Cairo ICT from 2005 to 2019 and Telecom Africa. In addition, she managed many campaigns such as the mobile launch campaign WE of Telecom Egypt in 2018, Stay Ahead in 2019, and the El-Asl Masry campaigns with her team at the beginning of 2020.
In RA’AD, Rania believed potentials and possibilities are infinite, which is enabling, and so she seized the day. She started to create, alongside with constitutional and business work she is responsible of, communication plans for all RAAD’s aspects, performs social media analysis and trends and competitive reports and shaping the knowledge needed to enhance the team performance. Also, she encourages the creative thinking as part and parcel of staying on the top and achieve excellence for her team members.
She is aiming at RA’AD being established and expanded as the biggest E-Sports hub in Egypt and Middle East with the highest international standards and leading the E-Sports scene in the digital transformation era we are witnessing.
For RA’AD, Rania is responsible for:
- Establishing communication plans of the social media platforms content requirements.
- Achieving the objectives communicated in the strategic plan, vision and mission.
- Managing all constitutional approvals and reviews.
- Creating weekly and monthly internal team communication sessions.
- Being the SPOC of the management team in all operational aspects.
Hobby: Drawing and Workouts
Favorite games: Need for Speed, Age of Empires, and Final Fantasy
She believes that creativity and team hard work is the core engine of objective actualization that ends up in unique successes specifically in E-Sports.